Deployment Date 7/13/2015
IO Number 16494
Campaign Name Sunbutter
From Line SunButter (postmaster@maximmediainc.com)
Subject Line Got Peanut Allergies? Try New SunButter Singles!
Deployed 192,296
Delivered 184,576
Total Opens 23,879
Open % 12.42 %
Total Clicks 2,439
Click % 1.27 %
Soft Bounces 701
Hard Bounces 585
Maxim Opt Outs 41
Advertiser Opt Outs 28
Unique Clicks 2,055
Unique Opens 23,587
Unique Open % 12.27%
Mobile 924
HTML CTR 10.21 %


*please note that the image above is a "representation" of the creative that was delivered during your campaign and may appear differently.




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This campaign performed 148.36% above industry standards.




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This campaign performed 70.23% above industry standards.


Definitions
Email Volume: The total amount of emails that were deployed during the campaign.
Total Opens: The total amount of emails that were opened by recipients.
Open %: The number of Total Opens divided by the Email Volume.
Total Clicks: Total number of clicks on the HTML email creative by recipients.
Click %: The number of Total Clicks divided by the Email Volume.
HTML Click Thru Rate (CTR): The number of Total Clicks divided by Total Opens.

Industry Standards
Open % and HTML Click Thru Rate % are metrics that are used throughout the industry to indicate the strength of a campaign.
The average Open % for Prospect Email Campaigns throughout the industry is 5%.
The average Click Thru Rate % for Prospect Email Campaigns throughout the industry is 6%.


*Please Note: Total Deployed - Opt-Out Scrubs have been removed
**Please Note: Total Number of Records Delivered - Soft Bounces, Hard Bounces and Opt-Out Scrubs have been removed