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Deployment Date 7/26/2015
IO Number 16754
Campaign Name Maybelline Nutrisse
From Line Garnier Nutrisse (postmaster@maximmediainc.com)
Subject Line Buy Any 4 Garnier Nutrisse Hair Color and Get a $5 Target GiftCard
Delivered 1,279,260
Total Opens 218,936
Open % 17.11 %
Total Clicks 28,915
Click % 2.26 %
HTML CTR 13.21 %
Total Sent0
Soft bounces0
Hard bounces0
Total Opens0
Unique Opens0
Total Clicks0
Unique Clicks0
Mobile Clicks0
Maxim Optout0
Advertiser Optout0


*please note that the image above is a "representation" of the creative that was delivered during your campaign and may appear differently.




Created with Highcharts 4.1.5ValuesOpen Rate %5%17.11%Industry StandardMaybelline Nutrisse02.557.51012.51517.520Maybelline Nutrisse‚óŹ Series 1: 17.11
This campaign performed 242.29% above industry standards.




Created with Highcharts 4.1.5ValuesHTML Click Thru %6%13.21%Industry StandardMaybelline Nutrisse02.557.51012.515
This campaign performed 120.12% above industry standards.


Definitions
Email Volume: The total amount of emails that were deployed during the campaign.
Total Opens: The total amount of emails that were opened by recipients.
Open %: The number of Total Opens divided by the Email Volume.
Total Clicks: Total number of clicks on the HTML email creative by recipients.
Click %: The number of Total Clicks divided by the Email Volume.
HTML Click Thru Rate (CTR): The number of Total Clicks divided by Total Opens.

Industry Standards
Open % and HTML Click Thru Rate % are metrics that are used throughout the industry to indicate the strength of a campaign.
The average Open % for Prospect Email Campaigns throughout the industry is 5%.
The average Click Thru Rate % for Prospect Email Campaigns throughout the industry is 6%.


*Please Note: Total Deployed - Opt-Out Scrubs have been removed
**Please Note: Total Number of Records Delivered - Soft Bounces, Hard Bounces and Opt-Out Scrubs have been removed
Email Marketing