Draw on the expertise and powerful insights of Silicon Valley entrepreneurs and academics for an in-depth study of how human nature affects the entrepreneurial process. As a student in the Psychology of Entrepreneurship program, you will learn why successful entrepreneurs behave and act certain ways at a variety of crucial junctures. Youâ€™ll learn what attitudes and behaviors sync the best with the practicalities of business operations, including marketing and financing. Most importantly, youâ€™ll learn what it takes to be a successful entrepreneur, from driving vision to daily realities in the life of a startup.
Venture capitalists and startup executives agree: few entrepreneurial skills rank higher than understanding human behavior.
Founded by Stanford Business School Emeritus professor Jerry Porras, PhD, co-author with Jim Collins of the international bestseller Built to Last: Successful Habits of Visionary Companies, the innovative Psychology of Entrepreneurship program emphasizes learning the vital interpersonal skills experts say you must have. The program also inculcates the other hallmarks of entrepreneurial success: a solid working knowledge of the business concepts, methods, and problem-solving approaches proven to serve companies of all kinds at all stages of their development. Youâ€™ll come away knowing precisely how the five psychological aspects integrate with business principles to affect the entrepreneurial processâ€”and prepared to handle one yourself.
What You'll Learn
1. The psychological elements key to the success of a new venture, whether itâ€™s in the form of a new business or a mature organizationâ€™s new initiative
2. How to create innovative ideas, build strong managerial teams, and network to foster meaningful, lasting relationships
3. How to develop an entrepreneurial venture, and then launch it, and then sustain it
4. The tactical business applications and strategies known to be crucial to